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B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One essential aspect of the B2B b

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

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TL; DR - If you need temporary results, e.g., earnings, do not presume that the trick is catching much more need. This strategy is coming to be much less reliable, and also it's a way to melt precious resources. Concentrate on developing need where you can obtain near-term success. The customer's trip can not be "bent to our wil